Imagine the amount of time your sales team spends on a job that does not involve direct interaction with the customers. Imagine the amount spent on tasks that do not generate leads. The truth is that these tasks are unavoidable for sales teams. You can think of the employees having to report requirements, schedule appointments, input customer data, among other tasks. Well, a lot of time wastage, you might say. Luckily, sales force automation takes these tasks out of up these tasks from sales personnel.
Your sales team then gets back to following up leads, closing sales, and maintain good relationships with customers after a purchase. Salesforce automation is not the same as CRM but is built into a CRM system.
Salesforce automation offers support to sales teams in the selling process. The goal is to allow the company to sell more. This is possible because the sales team focuses only on priority tasks, mainly lead generation and customer interaction. Salesforce automation frees up sales teams allowing them to do more sales-oriented activities such as calling prospects, having meetings, or working on sale strategies.
Salesforce automation streamlines sales processes. A business will only have to focus on the most effective strategy making the sales process more efficient. Whereas staff can forget to do things such as follow up calls or emails, sales force automation when set up correctly have no problem with that.
Salesforce automation provides managers with insights into the success of the sales process implementation. Tools of reporting and analysis allow managers to establish what is working and adjust it if it is not working correctly.
Salesforce automation tools software does not replace the sales department but instead complements the work of the sales teams, helping them implement more effective sales strategies.
Salesforce automation achieves the above successes because of the components of any CRM it operates in. One main component is activity tracking and alerts. This component allows sales teams to track where they are with a customer in the sales process. The idea is to ensure the customer takes the correct steps in building sales. This is possible by linking CRMs to calendars and email clients. Salesforce automation alerts sales team members of the next steps they need to take for sales success. Other components include:
These components relate directly to the benefits sales force automation could bring to your CRM strategy.